Money is one of those things that seems to pin us down, trapping us in the cycle of everyday life. From a very young age, we’re taught a mindset about money that’s rooted in scarcity and lack. We learn to believe that there’s only so much to go around and that we deserve no more than a limited amount. Even worse, we’re told that we must work hard all our lives just to scrape together that limited sum, month after month, year after year.
This belief is so deeply ingrained in our minds — and in the collective consciousness of humanity — that it feels almost impossible to escape. Those who manage to break free from this mindset and achieve financial freedom are either admired or criticised. Often, people admire them with the sense that financial freedom is something they themselves can never achieve, reinforcing that same limiting belief.

I grew up with the idea that money was somehow “dirty” and that rich people were selfish or egotistical. My mother would often say, "If you’re born for a penny, you’ll never grow into a pound." She wasn’t trying to tell me I was worth no more than a penny. She was passing down her own beliefs, hoping to raise me to be a good person. Little did I know, this mindset around money—this deeply held belief that we’re destined to live with only just enough—was not one that would lead me to financial freedom.
The truth is, money is neither good nor bad. It’s simply a tool—a form of energy, really—that we can use to create opportunities and improve our lives. The key is to recognise the limiting beliefs we’ve inherited about money and question them. Why do we believe we deserve so little? Why do we think we must struggle just to make ends meet?
When we start to shift our mindset and see money as something that flows to us, rather than something we have to chase, everything changes. It’s not about becoming greedy or materialistic—it’s about understanding our worth and believing that we deserve abundance. After all, financial freedom isn’t just for the few; it’s something we can all achieve once we let go of the beliefs that keep us stuck in scarcity.
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